If a picture is worth a thousand words…How much is a video is worth? Answer- 1.8 Million Words That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research. Everyday more and more people are watching videos online vs reading a blog to consume information. Whether it’s on your website, Facebook, or YouTube being able to engage customers through online videos is turning into something every business must do. Video makes it easy for customers to learn about your product or service, and more people are likely to watch it over reading a long page of text.